Launch of PSCOTT WINNER Brief/Sportswear C O L L E C I O N For Men



Underwear For a More to Life Fit! 

THE PRODUCT

The WINNER Bikini Brief Colleccion is characterized by a joyous freedom of movement, expression and the celebration of MEN'S Independence. The collection has an enhanced SLIM FIT that covers the body from the waist to the top of the thighs with a contour pouch and a non-working fly with an elastic fabric covered waistband and a signature logo on the side.  

Breathable, Natural Stretch 100% Cotton
Hand wash, medium size 32-34
Price: To be mentioned at a later date

THE CAMPAIGN

The Model, IKE LOVE, has signed on as the face of PSCOTT new Winner Colleccion for Spring/Summer 2011-12 Ad Campaign.  The campaign embodies simplicity, fitness and wellness, all core essentials of the PSCOTT Lifestyle BRAND.  The campaign coveys clean, rich tones and stylistic images referencing Romanesque and Greek art

Shot digitally, styled  and art direction by Image Maker, PSCOTT in a Harlem, NYC studio.

THE LAUNCH

Don't miss the upcoming showcase launching the PSCOTT Winners Brief/Underwear C O L L E C C I O N scheduled to take place Saturday, April 30th, 2011, 7-9:30 PM at a location to be announced.  Featuring Hat Designer, Otis Damo'n, and some of New York City's most intriguing models provided partly by Mystik Models.  By invite only.

The line will be available in limited edition at selected, New York City boutiques at locations to be announced.